TAKING STEPS TOWARDS TOTAL INCLUSIVITY IN THE BEAUTY INDUSTRY

EQUALITY, DIVERSITY + INCLUSION ARE VALUES THAT SIT AT THE CORE OF THE SEATED QUEEN’S PROCESSES, PRACTICES, COMPANY CULTURE + THE PRODUCTS WE CREATE.

WE BELIEVE THAT INCLUSIVITY IS THE ONLY WAY FOR THE BEAUTY INDUSTRY TO MOVE FORWARD. ITS GATEKEEPERS MUST FULLY OPEN THE DOORS. WE ARE ALL LEARNING ABOUT DIVERSITY+ IDENTITY + THIS IS AN ON-GOING PROCESS.

THROUGH OUR ACTIONS + WORDS THE SEATED QUEEN STRIVES TOWARDS A FUTURE WHERE THERE IS NOTHING GROUNDBREAKING ABOUT INCLUSIVITY.

WE NEED TO STOP ALL OTHERING HABITS; DIVERSITY SHOULD NOT BE REDUCED TO A COMMERCIAL OPPORTUNITY, A COMPANY DEPARTMENT OR MARKETING CAMPAIGN. WE BELIEVE IT IS AN EVERYDAY PRACTICE. IT IS IN EVERY DECISION WE MAKE + FOREVER WILL BE EVIDENT IN EVERYTHING WE DO.

IT WOULD BE DISINGENUOUS TO SAY THAT OUR SKINCARE WILL WORK FOR EVERYONE. EVERYONE IS DIFFERENT + EVERYONE HAS DIFFERENT PREFERENCES WHEN IT COMES TO BEAUTY. THAT IS PRECISELY WHAT WE LOVE ABOUT THE BEAUTY INDUSTRY.

IF YOU HAVE DULL + DEHYDRATED SKIN THEN THERE IS A GOOD CHANCE THAT A DOSE OF OUR COLD CREAM WILL MAKE YOUR SKIN FEEL RATHER WONDERFUL. BUT IF OUR PRODUCTS ARE NOT FOR YOU, WELL THAT’S FINE TOO.

THE POINT IS THAT OUR FORMULATIONS ARE CREATED TO WORK FOR EVERYONE, REGARDLESS OF RACE, COLOUR, SEX, AGE, NATIONAL ORIGIN, RELIGION, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION.

THE SEATED QUEEN IS NOT INTERESTED IN PROMOTING A NARROW + UNATTAINABLE VERSION OF PERFECTION.

WE ARE COMMITTED TO CREATING A SKINCARE BRAND THAT GENUINELY MAKES THE INDIVIDUAL FEEL GOOD ABOUT WHO THEY ARE + HOW THEY LOOK, ONE THAT PROMOTES HUMANITY + INCLUSIVITY.

IF YOU HAVE ANY QUESTIONS OR COMMENTS ABOUT OUR COMPANY CULTURE + VALUES PLEASE GET IN TOUCH BY EMAILING CLIENTSERVICES@THESEATEDQUEEN.COM, OR MESSAGING US ON INSTAGRAM @THESEATEDQUEEN_SKINCARE