WHY IT WORKS — Q. + A.

 

Q.— HOW DOES IT WORK AS A MAKEUP REMOVER + CLEANSER?

A.— CLEANSING IS ALWAYS THE FIRST SKINCARE STEP, + (WE THINK) THE MOST IMPORTANT. WE WANTED TO CREATE A CLEANSER THAT IS EFFECTIVE BUT GENTLE + SOOTHING. IF A CLEANSER IS TOO HARSH, THE SKIN FACES AN UPHILL BATTLE. WHEN WE CLEANSE, OUR SKIN SHOULD FEEL HYDRATED, SMOOTH + NOURISHED, NOT TIGHT.

WE OFTEN GET ASKED HOW SUCH AN OIL-RICH PRODUCT CAN REMOVE MAKEUP + CLEANSE EFFECTIVELY. THE OILS IN THE CLEANSING CREAM LIFT DIRT + MAKEUP FROM PORES. THIS DIRT IS THEN GENTLY WASHED AWAY WITH A DAMPENED CLOTH. TO AID THIS PROCESS, THE FORMULATION ALSO INCLUDES OILS WITH INHERENT CLEANSING PROPERTIES INCLUDING YARROW, FRANKINCENSE, TEA TREE OILS.

SQUEAKY CLEAN IS NOT A SIGN OF SKIN HEALTH. WASHING WITH OVERLY HARSH PRODUCTS CAN DISRUPT + DESTROY OUR SKIN. WHEN THAT DELICATE PROTECTIVE BARRIER IS COMPROMISED, SKIN CAN FEEL DEHYDRATED, REACTIVE + EXPERIENCE INFLAMMATORY CONDITIONS.

WHILE OVER-WASHING CAN BE THE CULPRIT, SO CAN WASHING WITH PRODUCTS THAT ARE TOO HARSH. THE ACID MANTLE OF A HEALTHY COMPLEXION (THE FILM ON THE SKIN’S SURFACE) HAS A pH OF AROUND 5.5, + AN IDEAL CLEANSER SHOULD HAVE A SIMILAR PH LEVEL.

THE SEATED QUEEN'S COLD CREAM IS pH 5.5.

TO USE AS A MAKEUP REMOVER + CLEANSER, SIMPLY APPLY A THIN LAYER TO FACE, THEN REMOVE WITH A WARM DAMPENED CLOTH. SUITABLE FOR A FIRST CLEANSE, SECOND CLEANSE OR SIMPLY USE TWICE IF REQUIRED.

Q.— HOW DOES IT WORK AS AN OVERNIGHT MASK OR FACIAL?

AT NIGHT, YOUR MOISTURE BARRIER IS DRIER THAN USUAL DUE TO WATER LOSS, ALLOWING IT TO MORE EASILY ABSORB PRODUCTS. OUR BLEND OF INGREDIENTS NOURISHES + MOISTURISES THE SKIN OVERNIGHT TO STRENGTHEN THE SKIN’S DEFENCES + AID CELL REGENERATION.

OUR COLD CREAM IS FORMULATED TO WORK AS A TARGETED NIGHT-TIME TREATMENT THAT HYDRATES, SMOOTHS + REPLENISHES SKIN WHILE YOU SLEEP. USED AS AN OVERNIGHT MASK ON CLEANSED SKIN, THE CREAM CREATES A BREATHABLE SEMI-PERMEABLE SEAL THAT ENABLES THE ACTIVE INGREDIENTS TO PENETRATE + REPLENISH THE DERMIS GRADUALLY.

APPLY A THIN VEIL TO DAMP CLEANSED SKIN; LEAVE AS FOR 5-10 MINUTES OR OVERNIGHT AS DESIRED + THEN REMOVE WITH CLOTH.

Q.WHAT EXACTLY IS COLD CREAM? 

A.—SIMPLY PUT, COLD CREAM IS A GENTLE, RICH + THICK CREAM THAT IS COOL TO THE TOUCH AND IS PRIMARILY USED AS A FACIAL CLEANSER. IT WAS FIRST FORMULATED BY A GREEK PHYSICIAN CALLED GALIEN IN THE 2ND CENTURY AD USING A MIXTURE OF OILS, BEESWAX AND ROSEWATER, + PRIZED FOR ITS SOOTHING + PROTECTIVE PROPERTIES. IT’S SIMPLICITY + VERSATILITY HAS ENABLED IT TO ENDURE.

Q.WHY COLD CREAM NOW?

A.— WHAT APPEALED TO US IS COLD CREAM’S IN-BUILT VERSATILITY. IT CAN REMOVE MAKEUP, IT CAN BE USED A MASK, IT CAN EVEN BE USED AS A LIP BALM.

IN THE ERA OF OFTEN COMPLEX SKINCARE, WE DECIDED IT WAS TIME TO GIVE THE CONCEPT A 21ST CENTURY REBOOT. OUR MODERN COLD CREAM IS SUPERCHARGED WITH NOURISHING ORGANIC COLD-PRESSED OILS, AS WELL AS A SUBLIME BLEND OF ORGANIC ESSENTIAL OILS FOR AN OLFACTORY EXPERIENCE THAT IS DESIGNED TO HELP RELAX AND CALM AS PART OF PREPARATION BEFORE SLEEP.

THE SEATED QUEEN COLD CREAM IS A GENTLE, HYDRATING OIL-BASED CLEANSER THAT FEELS COOL TO THE TOUCH. AS AN OIL-RICH FORMULA, IT MELTS OFF MAKEUP, DIRT + OIL BUILD-UP WITHOUT STRIPPING THE SKIN. WE COMBINE CERTIFIED ORGANIC, MINIMALLY PROCESSED, SINGLE SOURCE + COLD-PRESSED OILS TO CREATE A MODERN SKINCARE CLASSIC.

Q.WHAT SETS IT APART FROM DRUGSTORE COLD CREAMS? 

A.—THE INGREDIENTS

THE SEATED QUEEN HAS CREATED A NEW KIND OF FORMULATION THAT COMBINES THE BEST INGREDIENTS. OUR INGREDIENTS ARE ALL COSMOS-APPROVED + MINIMALLY PROCESSED. WHERE POSSIBLE THEY ARE OBTAINED FROM A SINGLE SOURCE, ORGANIC + COLD-PRESSED.

OUR COLD CREAM INCLUDES ORGANIC COLD-PRESSED OILS, THE VERY BEST SYNTHETIC INGREDIENTS + A SUBLIME BLEND OF ORGANIC ESSENTIAL OILS FOR A CALMING + RELAXING SCENT STRUCTURE.

THE RESULT IS A SOOTHING, EFFECTIVE CLEANSER + OVERNIGHT MASK THAT IS RICH IN VITAMINS,  ANTIOXIDANTS, + ESSENTIAL FATTY ACIDS THAT WORK REPLENISH SKIN CELLS  + IMPROVE THE SKIN’S ESSENTIAL PROTECTIVE BARRIER. READ THE FULL LIST OF INGREDIENTS + THEIR BENEFITS.

Q.ISN’T A COLD CREAM OLD-FASHIONED?

A.—WE CALL IT TIMELESS. PRIZED FOR ITS COOL SENSATION + HEALING PROPERTIES, COLD CREAM WAS CREATED BY ANCIENT GREEK PHYSICIAN GALIEN IN THE 2ND CENTURY AD USING A MIXTURE OF OILS, BEESWAX + ROSEWATER. SINCE THEN IT IS A SKINCARE PRODUCT THAT HAS ENDURED. OUR CONTEMPORARY VERSION OF THIS OLD-SCHOOL CLASSIC IS A UNCTUOUS CLEANSING CREAM WITH A COOL WHIPPED CONSISTENCY.

PERFECT FOR A FIRST CLEANSE, THE SEATED QUEEN COLD CREAM SEAMLESSLY REMOVES EVEN THE MOST STUBBORN MASCARA WITHOUT IRRITATION.

OUR MODERN COLD CREAM COMES WITH THE ADDED BENEFIT OF BEING SPIKED WITH SUPER-CHARGED NOURISHING ORGANIC COLD-PRESSED INGREDIENTS + ACTIVES, AS WELL AS A SUBLIME BLEND DESIGNED TO CALM BODY + MIND BEFORE SLEEP.